VGW’s Global Poker Expands Partnership with Champion Swimmer Michael Phelps

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LuckyStreak, the Riga-based live games provider, has joined forces with leading B2B igaming solution provider NuxGame.

The partnership will see LuckyStreak integrate its premium live blackjack, roulette and baccarat onto NuxGame’s aggregation platform, enabling NuxGame’s large network of casino operator customers to provide players with high quality content and experiences.

LuckyStreak has been producing and streaming world-class live casino games since 2014. Launched by co-founders Ady Totah (CEO) and Erez Cywier (CTO) with a commitment to providing content with the highest quality gameplay experience, hosted by well-trained Games Presenters, and the highest standards of production, streaming and reliability. LuckyStreak games are played at online casinos globally.

NuxGame continues to expand its suite of gaming solutions, consistently seeking partnerships that align with commitment to offering diverse and innovative products. The integration of LuckyStreak’s live games into NuxGame platform not only enhances their portfolio, but also fortifies their position as a pivotal player in the iGaming industry. With LuckyStreak’s state-of-the-art technology and engaging live dealer setups, NuxGame is now even better equipped to meet the sophisticated demands of clients.

Rory Kimber, LuckyStreak Commercial Director said: “We’re thrilled to have struck a deal with NuxGame to market our high quality live games to their impressive customer base. NuxGame’s offering is second-to-none and supports our strategy of achieving wide distribution through premium partners into ever expanding markets. It’s a deal we’ve coveted for some time, and I’m personally delighted to get this one done. I want to thank NuxGame for their enthusiasm and willing collaboration; this will be a great partnership for us.”

Dmitry Volkov, Chief Revenue Officer at NuxGame, “We’re excited to cooperate with LuckyStreak, whose innovative approach to live casino games, streamed from their art-deco studio, expands the content on our platform. With features like customizable video, dealer tipping, and instant screen results, their offerings, including blackjack, baccarat, and roulette, perfectly complement the new content we’ve been adding. This partnership allows our operators to provide even more exciting games to their players, reflecting our ongoing commitment to delivering top-tier gaming experiences and keeping our operators satisfied.”

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Kaizen Gaming to activate premium brand Betano and Stoiximan until 2026/27 in three-year agreement

UEFA has announced Kaizen Gaming, one of the biggest GameTech companies in the world, and its premium brand Betano as official global sponsor of the UEFA Europa League and UEFA Conference League starting from 2024/25 until the 2026/27 season. Stoiximan, the brand Kaizen Gaming operates in Greece and Cyprus, will be visible as the competition’s sponsors in those countries.

The new agreement, which was officially signed in Monaco ahead of the UEFA men’s club competition draws, builds on the successful sponsorship programme that made Betano the first-ever betting partner of UEFA EURO 2024. As part of that partnership the Kaizen Foundation and the UEFA Foundation for Children joined forces in support of the 10,000 Smiles project that in total meant 10,000 children from underprivileged backgrounds attended 40 matches across ten stadiums during UEFA EURO 2024.

Aris Dimarakis, Deputy CEO of Kaizen Gaming, said: “During UEFA EURO 2024, we formed an impeccable partnership with UEFA, elevating the experience of millions of fans across the globe who enjoyed the excitement of watching one of the world’s most prestigious sports events. Building on that success, we are joining forces again to support the UEFA Europa League and UEFA Conference League. As Kaizen Gaming continues to grow, delivering one-of-a-kind entertainment through responsible gaming, this partnership with one of the world’s most respected sports organisations is a testament to our progress and our team’s continued hard work.”

Guy-Laurent Epstein, UEFA Marketing Director, added: “We are thrilled to announce our partnership with Kaizen Gaming and its Betano brand for the next three seasons of the UEFA Europa League and UEFA Conference League. After witnessing the impressive scale at which they activated their UEFA EURO 2024 sponsorship with us this summer, we eagerly anticipate how Betano will capture the passion of European club football to deliver even more excitement for the fans.”

The new 36-team UEFA Europa League league phase kicks off with Matchday 1 on 25 September while the UEFA Conference League, which also now includes 36 clubs, gets under way on 3 October. A comprehensive guide to the new format of UEFA men’s club competitions can be found on uefa.com.