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Bridging German tech with French media: kr3m’s Playground enhances France’s premier daily newspaper’s website with more global partnerships on the horizon
kr3m, a trailblazer in digital entertainment based in Karlsruhe, Germany, is broadening its global outreach with the launch of a new and exciting project. The company’s online gaming platform, Playground, has been integrated into the digital services offered by Le Monde, the premier daily newspaper in France. This partnership represents kr3m’s inaugural foray into markets beyond German-speaking countries, signaling the beginning of an ambitious plan to forge global partnerships in 2024.
Playground, an innovative ‘white-label’ solution for the integration of HTML5 games at publishing houses, is used in Germany, Austria and Switzerland by most major publishers and media houses such as Der Spiegel, Focus, Bild, NZZ, Blick and Kronen Zeitung. Since early February, French audiences can enjoy this platform, localized in French and tailored to meet Le Monde’s specifications, at Arcade.LeMonde. fr.
The Managing Director for kr3m, Jan Reichert, expressed excitement over the collaboration, stating: “Collaborating with Le Monde to feature our HTML5 games is a privilege. This partnership is a key milestone in our strategy to expand internationally and sets a positive tone for 2024.”
Playground games are available to Le Monde’s readers without the need for registration, offering instant access to beloved classics like solitaire, sudoku, mahjong and snake, all at no cost and playable directly in web browsers.
The Benefits of HTML5 Games:
HTML5 games offer an immediate, hassle-free gaming experience across both mobile and desktop platforms, eliminating the need for downloads or wait times. Casual games not only help to increase traffic but also prolong the time users spend on the websites, increase the return rate and thus user loyalty to the portal. On average, users engage with the games for over 15 minutes.
The games are funded through advertising, yet players have the choice to opt for a gaming subscription as well; a tactic that’s becoming more and more popular with leading online newspapers but one that is not currently integrated on Arcade.LeMonde. fr. Classics like crossword puzzles, sudoku, solitaire, mahjong and bubble shooters form the cornerstone of Playground, chosen for their widespread global appeal.
