Africa
Kiron Interactive and Betika’s Kiron.Lite partnership sees rapid Kenyan growth
Published
2 hours ago
on
March 7, 2024
Reading Time: 2 minutes
Kiron Interactive, a leading provider of virtual sports and numbers games, has reported immediate success following the launch of its innovative data-lite platform, Kiron.Lite with the online gaming giant Betika in Kenya.
Kiron.Lite, an efficient, low-bandwidth solution, is specifically developed and tailored to meet the requirements of African markets. Following the Q1 launch, Betika’s turnover on virtual products considerably increased in the first four weeks.
By minimising mobile data usage for players, the platform presents games in a format that removes bandwidth-intensive visuals while still replicating the excitement of in-play betting. Integrated into Kiron’s Omnichannel RGS, BetMan, the intuitive system also seamlessly connects with the customer Wallet API.
Betika’s customers now have access to Kiron’s hugely popular Virtual Sports games, offering familiar features for a complete betting experience, enabling 24/7 placement of multiple bets across a wide variety of sports fixtures using the same betting markets as real events.
The thrill of in-play betting every two minutes, enabled by a staggered schedule of events, provides essential replication of the excitement of sports betting, ensuring regular betting opportunities in a fully customisable package. From content and colour theme to odds and frequency of events, all are operator-selectable to meet the preferences of local audiences in any market.
The reported strong performance since the launch with Betika reflects the efficiency and flexibility Kiron.Lite delivers to the end-user experience.
Based in Nairobi, Kenya, Betika is an established sports betting and gaming brand with operations across multiple African countries. This new partnership expands access to the operator’s Kenyan player base, empowering them to enjoy sports betting entertainment in the most accessible format on their mobile devices. The Kiron.Lite collaboration marks a significant milestone in delivering innovative betting solutions to the Kenyan market.
Steven Spartinos, Kiron Co-CEO, said: “We’re proud to have developed a delivery system that is specifically designed to counter the challenges faced by operations in some areas of Africa. We’re also delighted to be working alongside Betika, which now enjoys a significant advantage in a competitive marketplace in ensuring its players can get their hands on the right content without having to worry about data consumption.
“Kiron.Lite offers today’s betting opportunities that customers expect but in a much more user-friendly format. We’re confident Betika is now enjoying a far more streamlined product offering as a consequence.”
Peter Stagles, Head of Gaming at Betika, said: “This partnership represents great value to us, providing our customers with the Kiron products that they love in the most efficient manner possible.
“We pride ourselves on rewarding our gaming enthusiasts in Kenya and beyond and Kiron.Lite allows us to do that flexibly and capably. We’re excited to see its impact on our players’ betting experience with us.”
Reading Time: < 1 minute
Pragmatic Play, a leading content supplier to the iGaming industry, has boosted its footprint in Africa after partnering with major online casino platform, Betfounders.
The deal sees Pragmatic Play’s complete portfolio of Slots, Live Casino and Virtual Sport content integrated with the platform, giving operator partners access to an array of award-winning content, including popular titles like Sweet Bonanza, Gates of Olympus and Sugar Rush.
The partnership further fuels Pragmatic Play’s expansion in Africa, with tangible growth in targeted markets such as Kenya, Tanzania, Uganda and Ghana, among others. It is the latest partnership signed by Pragmatic Play in Africa, following continued expansion across the continent.
Rami Abi Ramia, VP of Africa at ARRISE Powering Pragmatic Play, said: “Partnering with ambitious brands in Africa has been a key focus for Pragmatic Play, and this deal is another statement of intent for the provider. With an excellent multi-product portfolio, we are confident that Betfounders partners will enjoy the strong offering integrated into their casino brands.”
Artur Harutyunyan, CEO of Betfounders, said: “Pragmatic Play’s multi-product offering appeals to players of an incredibly diverse demographic, thanks to its breadth and depth. Our partners will be able to provide exceptional content to their customers, and we’re confident this deal will be a catalyst for growth in Africa for both us and Pragmatic Play.”
Africa
ESA Gaming amplifies African presence with Betika collaboration
Published
3 days ago
on
March 4, 2024
Reading Time: < 1 minute
Innovative games provider, ESA Gaming has unveiled its latest partnership with Betika, bolstering the presence of its EasySwipe™ portfolio across Africa.
The agreement will see ESA Gaming integrate its innovative EasySwipe™ game suite, tailored to meet the preferences of African players with a collection of ultra-lightweight, mobile-first titles.
The portfolio features high-performing titles such as Goal Mine and Pirate Mine, accompanied by the latest video slots like 12 Deadly Spins and Candy Drops, as well as the thrilling crash-style games, Rocket Racers and Big Fish Bonanza.
Established in 2016, Betika stands as a top-tier betting platform in Africa, offering its users a diverse selection of Sportsbook, Casino, and Virtual games across key markets such as Kenya, Ghana, and Tanzania.
Following its recent collaboration with Kiron Interactive, the supplier further solidifies its foothold in the continent with this latest announcement.
Thomas Smallwood, Head of Marketing at ESA Gaming, said: “We’re thrilled to partner with a leading operator like Betika, marking a significant stride in broadening our presence in Africa.
“With 18 titles currently available, and more on the horizon, our portfolio promises an unparalleled gaming experience that we believe local players will truly relish.”
Peter Stagles, Head of Gaming at Betika, added: “This partnership introduces a fresh wave of dynamic and non-traditional games to our platform.
“We’re excited to embark on this journey with ESA Gaming and further elevate the experience for our audience.”
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