International Game Technology PLC (IGT) announced that it has signed a licensing agreement with the Maine State Lottery (Maine Lottery) for IGT’s patented Cash Pop draw-based game. While Cash Pop is currently live with nine of the Company’s U.S. lottery customers, this agreement marks the first time that IGT will license the game to a lottery outside of its primary technology customer network. Maine Lottery expects to launch Cash Pop in October 2023 with five daily drawings.
“IGT’s Cash Pop game will enhance the Maine Lottery’s draw-game portfolio and engage a new demographic of players with its easy-to-play game mechanics. Over the last few years, we have witnessed other lotteries’ significant sales success by launching Cash Pop, and we believe the game’s personalized gameplay experiences will resonate with players, enabling us to achieve similar results,” Michael Boardman, Maine State Bureau of Alcoholic Beverages & Lottery Operations Deputy Director, said.
“This licensing agreement with the Maine Lottery is an important blueprint for IGT offering our proprietary Cash Pop game to more lotteries around the world. Cash Pop will be an exciting addition to the Maine Lottery’s draw game portfolio with its simplistic gameplay and flexible features that players readily embrace,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery.
Cash Pop gives players the ability to strategize their wager and create their own personalized experience every time they play, which has proven to be highly engaging among players where Cash Pop is offered. Players wager one or more numbers from 1 to 15 and then select a wager amount of $1, $2, $5, or $10 per number. The player can also choose how many consecutive games to play. When the wager is placed, the terminal randomly assigns the value of the prize to be won if the number is matched, which produces a “two games in one” aspect to the game. Lotteries can also choose the frequency of the draws according to their needs, but each draw will be a single number from 1 to 15. Cash Pop has proven to be a solid sales producer with average weekly per capita sales of $0.11 across the US in the first quarter of 2023.
