Daily fantasy operator teams up with popular MLS team for inaugural soccer partnership
PrizePicks, the largest skill-based fantasy sports operator in North America, today announced that it has signed an agreement with Atlanta United to become the MLS club’s first-ever daily fantasy sports partner. The agreement also represents the first soccer partnership for PrizePicks.
PrizePicks brand will be prominently featured throughout Mercedes-Benz Stadium during all Atlanta United home games.
PrizePicks, the largest skill-based fantasy sports operator in North America, today announced that it has signed an agreement with Atlanta United to become the MLS club’s first-ever Daily Fantasy Sports partner. The agreement also represents the first soccer partnership for PrizePicks. The PrizePicks brand will be prominently featured throughout Mercedes-Benz Stadium during all Atlanta United home games.
Under the terms of the agreement, the PrizePicks brand will be prominently featured throughout Mercedes-Benz Stadium during all Atlanta United home games. Having begun play in 2017 and the winners of the MLS Cup the following year, Atlanta United regularly plays in front of crowds of more than 45,000 fans and has led MLS in attendance in each of its first six seasons.
“Ever since Atlanta United captured the city’s heart with the first professional championship in a generation, we knew it was only a matter of time before we brought our two brands together,” the co-founder and Chief Executive Officer for PrizePicks, Adam Wexler, said. “Atlanta United consistently leads the league in attendance year after year and we are excited for its fanbase to gain an affinity for our fantasy sports platform.”
Over the last year, PrizePicks has seen particularly strong performance from MLS among its line of fantasy soccer offerings with hundreds of thousands of PrizePicks members making entries involving MLS athletes. The partnership is also a continuation of PrizePicks’ strategy to align with Atlanta brands. In recent years, PrizePicks has had high-profile engagements with the Atlanta Braves and Atlanta Falcons, the latter of which shares ownership with Atlanta United.
“We’re excited to welcome PrizePicks as a proud partner of Atlanta United,” the President and Chief Executive Officer for Atlanta United, Garth Lagerwey, said. “Our goal of providing a premium fan experience through innovative technology coupled with its already established presence in the Atlanta market made this partnership a natural fit.”
